SCHEDULE
Ads Up
Digital Advertising Takes Center Stage at INOTEX 2024!
The realm of digital advertising in Iran is poised for an exciting transformation, marked by a surge in knowledge, industry development, and the fostering of meaningful connections among advertising professionals. This transformation will be spearheaded by the inaugural "Ads Up" conference, a groundbreaking event set to take place at the 13th INOTEX exhibition.
Scheduled for a one-day intensive session, Adz Up will bring together a distinguished panel of experts and industry stalwarts to delve into the intricacies of digital advertising in Iran. Through four specialized panels, the conference aims to shed light on the current state of the industry, explore emerging trends, and address critical challenges.
The opening panel will serve as a platform for advertising agencies to narrate the current state of digital advertising in Iran. Attendees will gain valuable insights into the industry's dynamics and its promising future trajectory.
In this insightful panel, experts will unravel the intricacies of Google's involvement in the digital advertising landscape. They will examine the impact of sanctions on Google advertising and delve into Google's market share within Iran's digital advertising domain.
The third panel will focus on the symbiotic relationship between education and digital advertising. Educational institution leaders will share their perspectives on fostering a skilled workforce equipped to navigate the ever-evolving digital advertising landscape.
The final panel will confront the critical issue of fraud in digital advertising. Industry experts will shed light on the prevalent methods of fraudulent practices and explore strategies to safeguard the integrity of the digital advertising ecosystem.
Adz Up will also serve as a grand stage for the presentation of the prestigious Iran Ads Awards. This esteemed recognition program honors exceptional contributions from the marketing and advertising communications industry.
With over 20 renowned specialists, managers, and experts from the digital advertising industry converging at Ads Up, the event promises to be a catalyst for thought-provoking discussions and the exchange of groundbreaking ideas.
Adz Up stands as a beacon of hope, signaling the dawn of a new era for digital advertising in Iran. By fostering knowledge, collaboration, and innovation, the conference is poised to propel the industry towards a future brimming with opportunities and success.
For more information and registration details, please visit ads-up.ir.
