Yektanet, one of the Iranian online advertising platforms, emphasizes its support for innovation and encourages young entrepreneurs in new businesses with lower costs through its four consecutive years of participation in the INOTEX event.

According to the INOTEX 2024 newsroom, the necessity of employing new technologies has made it much easier and less expensive for young people to enter the field of business and entrepreneurship than before. Events like INOTEX provide an opportunity for better interaction of new businesses to create entrepreneurship in the digital realm, bringing a desirable enthusiasm to the country’s innovation ecosystem. Exhibitions like INOTEX facilitate direct communication and interaction between these innovative startups, investors, and related governmental institutions. The capacity created by INOTEX has a significant impact on the growth and development of its participants.

Yektanet also provides new facilities for the growth of the country’s innovation space for all players in this field and strives to support these events for greater impact.

Yektanet, like other companies active in digital marketing, is trying to provide the best tools, facilities, and training for both large and small businesses with innovation and creativity. The new products that Yektanet has introduced to the digital marketing industry in Iran are a testament to this claim. Progress is not limited to us and those present at Yektanet. We believe that progress is contagious, and if one part of society advances, it can contribute to the growth of the community. With this perspective, we are pleased to have even a small impact on our society.

There are challenges in Iran that slow down the growth of technology and digital businesses. Digital businesses operate with a new structure reliant on technology, and the rapid pace of technological growth necessitates constant and swift changes. However, the obstacles that exist in the country and the structure for obtaining permits can sometimes be so time-consuming that they practically slow down the pace of growth and development.

According to this report, services introduced by Yektanet, developed based on artificial intelligence and data analysis, help digital marketers find their relevant and interested audience and display advertisements only to them. This form of advertising allows businesses to find their relevant audience more easily and at a lower cost, and it also ensures that web users see advertisements related to their interests. Additionally, the video advertising service is an excellent opportunity, with the addition of retargeting service to this product, video retargeting advertising has also been offered for the first time in Iran.

It is worth mentioning that INOTEX 2024 will be held from May 7-10, 2024, at Pardis Technology Park. The exhibition will host over 400 innovative and technological companies as exhibitors, 150 startup investors, 400 business meetings, and 20 side events and sections.