Majid Ghaghazani, Vice President of Marketing at Kipa, at Inotex 2025: “Creativity in Financial Markets: From Human Imagination to the Magic of AI”

Majid Ghaghazani emphasized in his speech at Inotex 2025 that artificial intelligence is an intelligent assistant, but humans are the directors. This technology complements human creativity—it does not replace it.

The Goals of Creativity
Ghaghazani outlined three primary objectives of creativity in financial marketing: differentiation (standing out in competitive markets), attention-grabbing (attracting customers with compelling messages), and emotional connection (building deep bonds with audiences). Together, these elements form the foundation of effective financial campaigns.

Key Components of Creativity
He stressed that understanding the audience, effective storytelling, and calculated risk-taking are essential pillars of successful campaigns. Creativity without customer insight and data analysis will fail in the financial sector. Achieving a balance between innovation and message clarity is crucial.

Blending Creativity and Data Analytics
A prime example of this balance is designing financial campaigns that are creative yet data-driven and measurable. In the evolution of creativity: human imagination comes first, followed by data-driven creativity, and ultimately scalable creativity enhanced by technology.

The Role of AI in Enhancing Creativity
Ghaghazani emphasized that AI does not replace humans; rather, it empowers creativity, enabling unique financial experiences. Through time efficiency, accuracy, personalization, and innovation enhancement, AI becomes a key tool in modern marketing.

Impactful Statistics
He cited research showing that personalized financial marketing increases customer engagement by 41% and conversion rates by 37%, highlighting the unmatched synergy of human creativity and AI computational power.

Conclusion
Ghaghazani concluded that success in today’s financial markets requires a smart coexistence between human creativity and AI capabilities—a partnership that will transform the future of marketing.